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Effectual

Transforming the global economy

“Making capital effectual for the transition to the sustainable economy.” This leitmotif led us to the path to effective sus­tain­able investing.

There is no doubt that the global economy must become sus­tain­able. And capital markets are seen as key drivers of this transformation.

But up to now, one important link has been missing: An analytic framework for sus­tain­abil­ity that satisfies institutional in­vestors’ rigorous requirements – featuring objective, verifiable and com­pre­hen­sive criteria that can be applied to a wide range of asset classes.

A new standard for sus­tain­able investing

Founded and backed by family-owned investment office Perpetual, Effectual® offers a framework for making sustainable core portfolios a reality: Effectual® Sustainable Return (ESR). This framework has been developed by Dr. Andreas Gintschel and Dr. Christian Wiehenkamp, two financial economists and accomplished investment professionals.